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Auto Repair Shop | St. Louis

Automotive Marketing Case Study

This St. Louis auto shop was ready to grow but needed more than TV ads and an outdated website to get there. With targeted PPC and SEO, we helped them reach the right audience, and finally see the results their work deserved.

Igniting Growth Mode

By the Numbers: Growth That Speaks for Itself

Our approach focused on campaign performance, improved lead quality, and transparent collaboration with the client.
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Return on Investment
0 %
Total Leads in 12 Months
0
in Sales Value
$ 0
the execution

What the Client Needed, and How We Made It Happen

Their Challenge
This St. Louis-based auto repair shop needed to increase leads for steering column repair, expand marketing efforts to cover additional services, and ensure a clear, measurable return on investment.
Our Solution
  • Launched SEO and PPC under our Core Offer.
  • Optimized campaigns for lower cost-per-click and higher conversions.
  • Collaborated closely with the client to track and refine strategies.

Client Background

This long-standing auto repair shop has served the St. Louis area for over 37 years, offering high-quality service delivered by ASE-Certified Technicians. Their strong local presence is supported by:

  • 360+ Google reviews with a 4.9-star average.
  • Relied solely on tv advertisements for their marketing campaigns.
Accolades & Achievements:
What We Love About This Client:
  • Open to ideas and values teamwork.
  • Deeply invested in making a meaningful impact for their industry.
  • Their proactive communication and timely feedback make them a dream partner.
“I can’t thank them enough. I’m appreciative of all the hard work the Hite Digital team does.”

– Client Testimonial

Strategic Marketing for Maximum Impact

How We Transformed Their Digital Presence
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PPC (Google Ads)
  • Improved conversions and reduced ad costs.
  • Expanded reach with more efficient campaigns
SEO
  • Boosted organic visibility and traffic.
  • Attracted higher-quality leads through search.
how we made it

PPC Advertising

We used targeted campaigns to drive immediate, high-quality leads.
Performance Max Success

Switched to Performance Max campaigns, reducing average CPC by 39.33% while expanding reach.

High Conversion Performance:

Achieved a 22.74% account-wide conversion rate, with “car key replacement” keywords converting at 18.59%.

Lower CPA, Higher ROI:

Improved cost-efficiency across the board while scaling lead generation consistently.

RESULTS: A steady pipeline of qualified leads at a lower cost per acquisition.

SEO Optimization

We improved their organic visibility, local presence, and lead quality through focused SEO efforts.

Increased Organic Traffic:
Delivered an 11.7% increase in clicks and 22.5% more impressions in just three months. Improved Rankings: Enhanced on-page SEO and content for stronger visibility across Google search and their Business Profile.

Higher Lead Quality:
Organic leads became more targeted and valuable — improving both volume and conversion rates.

RESULTS: A stronger long-term SEO foundation and increased high-quality lead flow.
OUTCOMES

From a Limited Digital Presence to Full-Funnel Visibility

This client went from having a narrow, code-restricted website with limited service offerings to a broader, performance-driven digital presence.
Main Goal:

Generate more leads across a range of services and gain full visibility into marketing performance and ROI.

Before:

Relied on local TV ads and limited PPC focused on Steering Column Repair.

After:
Launched multi-service PPC campaigns, implemented daily CRM tracking, and saw consistent growth in conversions.
Milestones:

Implemented daily use of our tracking platform, giving the owner real-time insight into lead flow and marketing spend.

Successfully expanded PPC to include additional high-value automotive services.

Achieved steady monthly and quarterly increases in lead volume and conversions.

ABOUT us

At Hite Digital, We Do More Than Just Marketing — We Fuel Growth.

We’re committed to fueling sustainable, data-driven growth for businesses like this auto repair shop. Our team collaborates transparently, communicates proactively, and provides trustworthy insights.

Ready to see similar results for your business? Schedule your free strategy call today and let’s start creating your success story.

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