INSULATION COMPANY | NORTHERN ARIZONA

Insulation Company Marketing Case Study

This insulation company relied on Angi’s Leads and door-to-door sales, but their outdated website held them back. With a new site, SEO, and targeted PPC, we built a stronger foundation and opened the door to consistent, high-quality leads.
Igniting Growth Mode

Strategic Moves, Measurable Impact

A smart digital strategy helped this insulation company break through. Here’s a look at the impact.
Return of Investment
0 %
Quotable Leads
0
in Sales
$ 0
Annual Revenue Increase
0 %
the execution

What the Client Needed, and How We Made It Happen

Their Challenge
This Insulation Company based in Northern Arizona needed to boost lead generation to increase overall revenue, strengthen and unify its branding, and establish a reliable website supported by a single, trusted agency to streamline all marketing efforts.
Our Solution

Client Background

This insulation company brings over a decade of proven industry experience, delivering reliable, high-quality work. Their strong reputation in the market is supported by:

  • 280+ Google reviews with a 4.7-star average.
  • An A+ rating from the Better Business Bureau.
  • Recognition in the GAF Presidents Club, highlighting top-tier performance and service.
Accolades & Achievements:
What We Love About This Client:
  • Mutual trust and proactive communication.
  • The client’s openness to new marketing methods fueled success.
  • Their prompt feedback and clear goals made our strategies more effective.
“Working with Hite Digital has been a game-changer for our business. We love the consistent support, transparent communication, and the influx of quality leads”

– Client Testimonial

Strategic Marketing for Maximum Impact

How We Transformed Their Digital Presence
SEO & Web
  • Designed and developed a user-friendly website optimized for conversions.
  • Prepared SEO strategies and content to launch immediately upon site activation, maximizing visibility from day one.
PPC (Google Ads)
  • 80 leads generated from Google Ads.
  • Performance Max campaigns more than doubled conversions (from 17 to 39) at a 41% lower cost (from $207 to $122 per conversion).
Google Business Profile
  • Generated over $110K in revenue.
  • Driving consistent local leads and strengthening their presence in local search.
how we made it

PPC Advertising

We used targeted campaigns to drive immediate, high-quality leads.

Increased conversions by 129% while reducing cost.

Generated 41 quotable leads, accounting for 28% of all leads.

Optimize bidding to maximize ad spend return and deliver qualified prospects.

*RESULTS: Our targeted PPC strategy delivered 80 high-intent leads from Google Ads, with 41 quotable prospects and 6 closed deals—resulting in an impressive $40,069.58 in sales.

Google Business Profile Optimization

We enhanced their GBP to strengthen local visibility and drive consistent lead generation during the website build.

Local Search Visibility:
Optimized their Google Business Profile with accurate service info, high-quality visuals, and keyword-rich descriptions to boost local rankings.

Lead Generation Through Local SEO:
Optimized their Google Business Profile with accurate service info, high-quality visuals, and keyword-rich descriptions to boost local rankings.

Trust & Engagement:
Improved credibility with updated business details, customer reviews, and consistent branding across listings.

*RESULTS: Generated $111,550.45 in revenue directly from their Google Business Profile, driving local growth even before the new website launched.
ABOUT us

At Hite Digital, We Do More Than Just Marketing — We Fuel Growth.

We believe in partnering with our clients to create success stories worth celebrating. We’re committed, proactive, collaborative, and trustworthy—values that guide every strategy we implement. We tailor our digital marketing solutions to drive real results, whether you seek steady growth or fast-paced expansion.

Let’s take the next step in achieving your business goals. Schedule your free strategy call today and let’s build your success story together.

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